Entries in Neon (81)

Mid-Century Modern Exhibit at the Nevada State Museum, Las Vegas

 

This is going to be a wonderful event.  Dennis McBride, Tom Dyer, Wes, Paul and the crew at the State Museum have been working on this exhibit for months.  Some of the decorative arts on display are from Dennis' own fabulous Mid-Century Modern collection.

The photos, of course, are from the wonderful J. Florian Mitchell collection that we have talked about here and that were part of the inspiration for our wonderful Mid-Century Modern day last fall.

I am hoping that Dennis can do a blog piece about choosing the photos and items for the exhibit so stay tuned.

In the meantime, be sure to RSVP to Stacy Irvin as you don't want to miss this wonderful homage to Mid-Century Modern Las Vegas!

Brian Paco Alvarez talks Culture in Las Vegas

Brian Paco Alvarez is the Curator of the Las Vegas News Bureau Archive and an Urban Historian.  He is also a native Las Vegan long involved in the cultural arts of our favorite neon city.

He took a few minutes to talk about culture, art and urban history with us:

1) As a native Las Vegan, how has the city changed since you were a kid and what do you think of the changes?

 

Oh my goodness has Las Vegas changed. It is not the small city that I grew up in but looking at the Strip I am excited to see it finally fill in and have tall structures that are part of any city. As a child I was fortunate to spend several years living in New York and New Jersey with family and I was always fascinated with tall buildings. So when Las Vegas resorts began reaching for the sky it reminded of what New York was like. Of course buildings do not make a city but large concentrations of people do. Unfortunately Las Vegas decided to spread its population out rather than try to encourage the population to live in the core; this has been a trend that was set many years ago.

 

Las Vegas is definitely a tale of two cities; the greater Las Vegas Metro area and the Strip. For better or for worse the communities out of control growth caused us great headaches over the last 25 years. Our community’s leaders have done a poor job of proper planning and this lack of leadership is self evident by the urban sprawl that has gripped the city in all directions.

 

The greater Las Vegas metropolitan area definitely did not learn any lessons from Los Angeles and allowed increasing tax revenues to blind them when it came to planning. Luckily with the economic downturn over the last two years the city is learning major lessons in urban planning. Many suburban areas have become ghost towns and people are slowly moving back to the city core where the redevelopment of Downtown will be the economic driving engine of the city for the foreseeable future. We are very fortunate that Mayor Oscar B. Goodman understands the importance of a vibrant city core and his perseverance in the redevelopment of Downtown sets the stage for Las Vegas to develop a new and creative economy outside of the gaming sector. It is a good time to be living in Las Vegas for the renaissance has begun.  

 

 

2) There is a popular myth that people believe: "There is no culture in Las Vegas", as one of the leading advocates for the Arts in Las Vegas, how do you respond to that myth?

 

The myth is propagated by the fact that recent transplants always compare Las Vegas to the communities they came from. I am willing to guarantee that most of the people who complain more than likely did not participate in their former community’s cultural assets. It is self evident when I attend the opera, the symphony or most cultural activities by the audiences that attend these events. In many instances I am one of the youngest people in the audience. Usually those who do attend those events are seniors who retired to Las Vegas and immediately enculturated themselves to the culture of their new home. Whereas recent transplants of my age are the ones who always claim there is no culture in Las Vegas yet you rarely see them at the opera.

 

Yes there is culture the problem is simple, “newbees” are not willing to seek it out nor are they willing to participate in helping further the arts in their new home.

 

3) What partnerships would you like to see the City of Las Vegas and Clark County pursue regarding arts and culture?

 

I have always been an advocate of consolidation. It is in my strongest belief that the City of Las Vegas should annex North Las Vegas and the townships of Paradise, Winchester, Sunrise Manor, Spring Valley, Enterprise and Whitney.

 

With that said Clark County should work closely with the city in the preservation of its historic neighborhoods and in the development of a separate cultural affairs division outside of parks and recreation. Why reinvent the wheel when the City of Las Vegas has the expertise in this area.

 

A series of special districts should be created around the community that foster redevelopment especially in the area of cultural arts infrastructure. These districts would encourage creative businesses to relocate there and create synergistic centers. These districts could be located around the University, Commercial Center, China Town, around the campus of College of Southern Nevada on West Charleston and Cheyenne. The county has begun this in earnest but more focus needs to be given to it especially in lieu of the current economic realities.

 

4) Aside from a core group of supporters, Historic Preservation still feels like it is under-rated and under supported not only by the City and the County but by the residents of Las Vegas as well.  What suggestions do you have for making historical preservation more important to the local municipalities and the community at large?

 

The solution is very simple, “education.” The preservation groups must be willing to step forward and work closely with our community leaders to educate them about the treasures in which we as a society have been entrusted to care for. Las Vegas is a new city therefore we must find novel ways of explaining to the public that the buildings that were built 40 and 50 years ago are relevant to history because of the context in which they were built.

 

This community has a spectacular ephemeral past and we must use those collections whether they are from UNLV Special Collection, the Nevada State Museum or the Las Vegas News Bureau to educate the public about preserving our past. Unfortunately we do not have many large commercial buildings left to preserve but we have thousands of historic homes in dozens of historic neighborhoods that we should be preserved. Demonstrating to the public the importance of preserving these neighborhoods is key, not to mention it helps sustain property values. We must demonstrate to the public the economic value of historic preservation. Economics always resonates with the American public no matter what community you may live in.

 

5) You are currently the curator of the Las Vegas News Bureau collection but you have also worked at the Liberace Museum and the Neon Museum.  What do you think of the Liberace museum's plans to move to the Strip?  And what do you think of the Neon Museum's partnerships to restore classic signs and repurpose them?

 

Well if history has taught us anything museums on the Strip do not work. Let us look at the Guggenheim as a prime example of this. If the leadership of the Liberace Museum feel they have a better formula then I wish them G-dspeed. But in my honest professional opinion a move to the Strip means they cease being a museum and from what I have gathered so far that is their goal. In the end they become another attraction like Titanic: the Exhibition and Bodies

 

As far as the Neon Museum; I have had the honor to be their interim Curator and benchmark to my time at the museum I was tasked to write a Curatorial Plan based upon their collections management policies that they had in place when I took over the collection. I believe that the museums rehabilitation and exhibition of their classic signs is a very prudent move.

 

During my tenure with the museum the board discussed at length this very subject and with the curatorial plan, they have a primer to base their decisions on. So far from what I have observed the plan is working beautifully. The museum is using its collection as a way to educate the public about this important architectural vernacular by exhibiting these artifacts in a public forum yet at the same time maintaining the Boneyard for the public to enjoy.

 

6) As a key supporter of the Arts District, where do you see it going in the next few years?

 

The seeds of the arts district were planted many years by a small group of visionaries who saw the areas potential and it is recently that those seeds have begun to blossom.

With the renaming of the neighborhood to 18b, representing the original 18 blocks of the arts district, the recent opening of the Modernist Brett Wesley Gallery and the soon to be completed ACE Rapid Transit System on the Casino Center corridor the stage is set for what will become an interesting set of growth patterns over the next few years. As I mentioned previously the city has made great strides in the redevelopment of Downtown and they have taken a leadership role in encouraging businesses and people to relocate into the city core. Everything that the city has done thus far has been trending positive and we hope that this trend will continue.

 

7) The new City Center on the Strip, what are your thoughts?  Is it the direction the Strip is going to go in when the economy recovers?

 

Projects like City Center come around once in a generation and it is doubtful that we will see anything of that scale and magnitude built in Las Vegas in the foreseeable future. I do not want to conjecture too much about the project since I am still carefully studying it. City Center deserves a very well thought of and critical approach and one that looks at all facets of its development. Because of its sheer size and scope one must look at it three dimensionally rather than opine as most people do. I would rather study the project as more than just another resort on the Strip; it is far too important socially and economically than looking at it ephemerally.  I will say this that City Center is a project that has left me thinking in ways that other Las Vegas projects have not. I love the challenge and I am up for it wholeheartedly.

What we will be seeing on the Strip as the economy recovers is the reinvestment and updating of older properties along the Strip. A prime example of this is the literal re-invention of Caesars Palace over the last fifteen years. Rather than tear down and rebuilt they have very successfully remodeled the older elements of the property and brought them together with new elements into an architecturally consistent project that in many ways resembles the mixture of buildings in ancient Rome. Caesars has and will always be my favorite Las Vegas resort.

A Conversation with Alan Hess

As readers here know, Alan Hess is the go-to guy for Mid-Century Modern architecture and the automobile culture that surrounded it.  He was one of the guests at our Salute to Walter Zick last fall.  In addition to being the go-to guy, he is an author of a variety of work on the various aspects of the era.  From "Googie" his look at the coffee shop and diners to "Palm Springs Weekend" celebrating the joys of that Mid-Mod mecca to "The Ranch House".  But for Las Vegas Mid-Mod fans, we all love "Viva Las Vegas: After Hours Architecture".  If you haven't read this book yet, get thee to the library or better yet, his website.

I talked with Alan a few days ago about Mid-Mod and Las Vegas:

      What is mid-century modern architecture and why is it important?

After World War II, America found itself on the threshold of a promising future. After the Great Depression, people finally had money and jobs. New technologies offered amazing possibilities: television, automatic transmissions, washing machines in your home – all brought a new, easier way of life. Mid-century Modern architecture mirrored those changes. It created new shapes and used new materials (such as steel, glass, plastic, and concrete) to give people a sense that they were living in a new era.

       What is roadside architecture?  Why was neon so important to Fremont Street and the Strip?

The automobile made the twentieth century unique. Cities grew in size because of it. People suddenly had great personal mobility. And the American city took on a new shape in response to these changes. A key element of these changes was a new kind of architecture suited to the car. Drive-in markets, drive-in movies, drive-in restaurants, drive-in banks, gas stations, car washes, and many other types of buildings along the roadside served the way people were living now that they had cars. A big part of this architecture was signage, and neon (a new technology in the 1920s) proved ideal in creating large, vivid signs that could be seen from blocks away. Beginning in the 1930s, Fremont St. became one of the most innovators for neon signs, and neon urbanism, in the nation. This exploration continued on the Strip in the 1950s.

      Which classic Las Vegas neon sign do you miss the most?  Favorite classic Las Vegas casino/hotel?

The pinnacle of Las Vegas neon was reached in the 1960s. Those signs are mostly gone now, but they remain one of the highpoints of American art. The Dunes, the Aladdin, the Stardust, the Frontier, the Riviera, the Sahara were all great. The Stardust was one of my favorites, with a scintillating cloud of light, as if falling from the heavens. The Aladdin was a true and original phantasmagoria, evoking veils, jewels, and a Thousand and One Nights. I have the fondest memories of the Dunes because of the shear power of its animation, shooting light into the night sky like a rocket, but completely silently.

 You did a lot of research for your book, "Viva Las Vegas: After-Hours Architecture." What was some of the information that surprised you?  Will there be an updated version of the book?

Most of the information in the book was a surprise to me. I had questions about who had designed these hotels and signs since reading Learning From Las Vegas by Venturi, Scott Brown and Izenour in 1975. Who had designed these buildings? Which came first? How did they evolve, and influence each other? Where did they come from? The most illuminating fact was that most of the original architects, who set the standards and models, were from Los Angeles, and had honed their startlingly new conception of auto Modernism while designing the drive-ins and Googie coffee shops there. I would like to do an update of Viva Las Vegas, which was published in 1993, but have no current plans.

 What was it about Las Vegas that brought so many well-known architects like Welton Becket, Paul R. Williams, Wayne McAllister and many others to Las Vegas to design buildings and hotels?

As Venturi, Scott Brown and Izenour said, Los Angeles was the Rome, and Las Vegas was the Florence of this type of Modern architecture. There were strong economic and personal links between the two cities that made it natural for those LA architects to work in Las Vegas.

 What can we learn from the mid-century modern and roadside architecture of classic Las Vegas?

The innovations of this Modern architecture are still refreshing. Especially in a new city like Las Vegas, the traditions of the past held no power. The architectural problems could be solved directly and imaginatively, and the budgets and recreational purposes of the architecture allowed experimentation. These days, the pendulum reacting against car-oriented architecture has swung too far. It needs to swing back a ways, and the purposefulness and creativity of these buildings help show the strengths in this kind of architecture.

  What do you think of CityCenter and the modern Las Vegas Strip?  Will City Center be the direction of the future for Las Vegas?

Las Vegas and the Strip continue to press the boundaries. That freedom allowed it to create the great architecture of the past. Back then as now, it also produces a lot of junk. City Center is an interesting piece of design, but it is largely disconnected from the course and concepts of Las Vegas architecture and urbanism. Its architects and developers have neither understood nor appreciated that history. More interesting innovations are going on in the creation of interesting public spaces along the Strip. Las Vegas signage was once the best in the world. It’s lost that position to places like Times Square, but there are occasional glimpses of Las Vegas regaining its footing and creating new electrographic architecture as great as its old architecture.

 

Tours of Neon Boneyard suspended while work goes on

Up until now, tours of the Neon Boneyard were available by appointment.  But beginning this week, tours have been suspended as the signs are temporarily moved so that work can begin on a park that will be part of the Neon Museum.

From the R-J:

Cranes took up position at the corner of Las Vegas Boulevard and McWilliams Avenue on Monday to start the delicate work of relocating vintage neon signs, the first stage in remaking the corner known as the Neon Boneyard.

The relocation, to the Cashman Center parking lot next door, will be temporary while a half-acre park is built by Las Vegas.

The Neon Museum, meanwhile, is moving forward with plans for a visitors center and a more organized exhibit of the accumulated neon treasures, including a walking path and a fence that is not made of chain link and barbed wire.

"We don't want to lose the raw experience of the boneyard, but we do have to have a plan," said Danielle Kelly, the museum's operations manager. "The goal is for the whole boneyard to be open to general admission."

Until now, tours of the signs were guided and by appointment only. Those tours are suspended for the duration of construction, which is expected to take 10 months.

The museum is home to more than 150 neon signs from Las Vegas' past. There are huge ones, such as the Stardust sign, which is in nine pieces, or the Treasure Island skull that grins up at the sky (check it out on Google Maps).

There are small ones, like the dancing shirt sign from Steiner's Cleaners or the leftover G, A, M, L and I from a "gambling hall" sign possibly dating from the 1930s.

Their conditions vary. Some, like those lining parts of Las Vegas Boulevard north of Bonanza Road, have been painstakingly restored. Others have suffered from the elements and have cracked and peeling paint, rust spots and missing bulbs.

Eventually, more of the signs might be restored, Kelly said. Some may just have the lighting fixed, however, leaving the wear and tear of history as is, and some will simply stay as they are.

"We really honor the way they wear their history," Kelly said. "The peeling paint and the patina on them -- we think it's very beautiful.

"It's about the story, really. ... The city is young. These things are historic, yet they're within the realm of our memory."

The park is a $1.9 million project funded by the Southern Nevada Public Land Management Act, which sets aside money from public land sales to pay for parks and trails projects. Work on the museum's improvements is provided by grant funds and donations.

The sign for Neon Boneyard Park will feature re-created letters from some of Las Vegas' most famous signs: N's from the Desert Inn and the Golden Nugget, an E from Caesars Palace and an O from Binion's.



City of Las Vegas breaks ground for new park for Neon Museum

 

 

The Neon Museum is about to get a big boost from the City of Las Vegas.

From the La Vegas Sun:

Spread over two lots in downtown Las Vegas, gated behind chain-link fences, sit more than 150 pieces of vintage Vegas. The relics belong to the Neon Museum, which has been collecting old signs since 1996 and showcasing them throughout the city and at its Neon Boneyard.

But with no place to adequately display its vast collection, the Neon Museum for years has been forced to operate on an appointment-only basis.

That will change with construction of the Neon Boneyard Park, which gets under way on Monday.

The park will be located on the corner of McWilliams Avenue and Las Vegas Boulevard and will back up to what is now part of the Neon Boneyard. The project has been nearly five years in the making, Public Works Project Manager Gina Venglass said.

The $1.9 million improvement project will include development of the half-acre park and paving part of the Neon Boneyard for a parking lot. The Bureau of Land Management funding the project.

When the park is completed, Venglass said, visitors will find landscaping, benches, picnic tables, a stage and informational kiosks.

A sign made up of replicas of old neon letters will welcome visitors to the new park.

The company building the sign, Federal Heath, chose iconic letters from the old Horseshoe, Desert Inn, Caesars Palace and Golden Nugget signs to spell out the word “neon” in LED lighting.

“It’s not going to be a park that visitors drive across town to use. It’s really supposed to work hand-in-hand with the Neon Museum for visitors to use,” Venglass said.

The park will be located along the section of Las Vegas Boulevard that was recently designated a National Scenic Byway and is at the heart of the Las Vegas cultural corridor.

The corridor includes a concentration of the city’s cultural institutions such as the Las Vegas Natural History Museum, Lied Discovery Children’s Museum, the Old Las Vegas Mormon Fort State Historic Park and the Reed Whipple Cultural Center.

“I think it’s a great example of how supportive the city is of the Neon Museum project and the cultural development of the downtown area,” Neon Museum Director of Operations Danielle Kelly said.

Because the city is resurfacing parts of the Neon Boneyard and moving signs in the process, it gave the museum the opportunity to bring its signs to the future fully-functioning museum, Kelly said.

The Neon Boneyard will move across McWilliams Avenue, behind the restored La Concha Motel lobby, which will serve as the visitor center.

The change will allow the Neon Museum to better serve visitors, expand public hours and operate under a general admission format, rather than visitors making appointments for tours, Kelly said.

In light of the construction, the Boneyard is closed to the public temporarily but will reopen in the spring for modified tours. The new facility should be up and running by the summer.

“So many great things are happening down here in the cultural corridor and downtown. We hope that the park is part of that,” Kelly said. “It’s is all a part of continuing to put energy into this area for people in the whole community to get some here and get to know their museums.”