Entries in Mid-Century Modern (58)
Paradise Palms on display
This sounds like a great exhibit curated by our pals, Paco Alvarez and Clay Heximer. We hope you will take the time to check it out!
The Boulevard and the News Bureau will hold an unveiling of the exhibition on Saturday, Aug. at 5 pm inside The Boulevard Food Court in conjunction with The Neighborhood of Paradise Palms (paradisepalmslasvegas.com).
Through historic photographs from the Las Vegas News Bureau archives, "A Place in Paradise" explores a neighborhood that was synonymous with the Mid-Century Modern lifestyle in Las Vegas during the 1960s.
The exhibition includes 24, large-format photographs depicting images of The Boulevard shopping mall; the aerial images of the Historic Paradise Palms neighborhood and its resident celebrities, including Caesars Palace developer Jay Sarno, comedian Rip Taylor, actress and entertainer Debbie Reynolds and "Casino De Paris" show producer Frederic Apcar; the Tournament of Champions Golf Tournament with Arnold Palmer teeing off in 1967 and many more.
Located in the food court at The Boulevard shopping mall (3528 S. Maryland Parkway), the photographs are on exhibition through the end of 2011 during mall hours. The exhibition was produced by the Las Vegas News Bureau in partnership with The Boulevard and General Growth properties. Considered to be Las Vegas’ first major master-planned community, the historic "Paradise Palms" neighborhood was built with all the amenities of an ideal suburban environment.
Located in the heart of Clark County, it was built at the height of the Mid-Century Modern Era (1945-1965). The community would feature landscaped neighborhoods, a large “weather-controlled” shopping center, a movie theater, a medical center, a university, schools, parks and a championship golf course.


A Blast from the Past
The famous Sunset Strip. For over 60 years a billboard has stood at the curve that marks the beginning of the famed Sunset Strip.
It was here in the 1950s that Sahara Hotel executive Stan Irwin decided to put an ad up for all of Los Angeles to see and enjoy.
A model of young showgirl atop a silver dollar (better for playing the slots) with the ad for the hotel under the silver dollar (and with that soothing blue background that just screamed water and fun), the marquee board could be changed out when new acts took the stage.
At this particular moment in time, funny woman, Martha Raye was playing the Congo Room and Louis Prima, Keely Smith and Sam Butera were rotating in the Casbah Room with Billy Ward's Domino's.
They don't make billboards like this anymore.
Fun trivia fact, they say that Jay Ward- the creator of Rocky and Bullwinkle- spoofed this particular billboard when he opened his studio on the famed Sunset Strip. He had a statue erected of Bullwinkle Moose holding Rocket "Rocky" Squirrel in the palm of his hand, in a poise like the showgirl.


The Las Vegas Strip in the 1960s
Do you remember any of these? Have memories you would like to share?


Berkley Square needs YOU!
We've written about Berkley Square, the historic neighborhood designed by Paul Revere Williams. Now comes word from Councilman Ricky Barlow that the famed neighborhood needs your help.
We need volunteers to help transform the Historic Berkley Square neighborhood on Saturday, May 28! As part of making Ward 5 clean and green, I?m asking you to bring your friends, your shovels and gloves, and join me as we plant 185 new trees at Berkley Square and then celebrate with a community barbecue.
Groups of adult volunteers are needed to help plant the trees. Volunteers will gather at 7 a.m. at the corner of F Street and Owens Avenue; tree planting is expected to take several hours. Each property fronting the street will receive one 15-gallon tree, while properties with corner lots may receive up to three 15-gallon trees. The project will provide shaded, walkable streets in the community at no cost to individual homeowners. The city of Las Vegas received a grant from the Nevada Division of Forestry to place 185 trees within the historic Berkley Square neighborhood for the purpose of increasing the tree canopy. The project is funded through the 2009 American Reinvestment and Recovery Act Clark County Urban Forestry Revitalization grants from the U.S. Department of Agriculture. The grant requires that the trees be planted within the planting strip between the street curb and sidewalk. The planting strip is publicly owned but maintained by the adjacent property owner. Residents will be responsible for watering and maintaining the trees.
Please plan to bring your friends and neighbors, and lets work together May 28 to improve the quality of life in this historic Ward 5 neighborhood!


We talk about these various architects and Dennis McBride at the Nevada State Museum thought we our readers might enjoy these:

