Should Downtown Las Vegas look like South Beach, Miami
I was reading this article in the Las Vegas Sun-click here-and got to thinking about the whole revitalization of Downtown Las Vegas.
Yes, Downtown is being revitalized and that is a good thing. But should we alter the face of Downtown Las Vegas so that it looks and feels like South Beach, Miami? Instead of building faux Art Deco homages to South Beach, should we not be trying to revitalize some of the Post War and very Western architecture that exists on Fremont Street and in the neighborhood. Do we need to look like South Beach to succeed. Why can't we celebrate the history and the architecture of Fremont Steet without destroying the original buildings to put up faux Art Deco ones?
Mary Margaret Stratton of the Atomic Age Alliance brought up a good point last Friday about the motor court motels on East Fremont Street. They are one of the largest collections of 1940s and 1950s Roadside Attractions still standing.
Word comes from Tamares, the people who bought the Plaza, the Las Vegas Club and the Ambassador East Motel at Seventh and Fremont, that they plan to tear this wonderful, weeping mortar (squish brick) two story motel complex down and put up a 500 unit boutique hotel.
Which begs the question from us, should Downtown Las Vegas being trying to compete with the Strip crowd or should Downtown Las Vegas be pursuing a different clientele. Will they be successful pulling people from the Strip to stay downtown? Will remaking Fremont Street into the Strip or South Beach pull that 21-35 year old demographic that the Strip does? Is that who Downtown should be marketing to?
Let us know what you think! We are curious how people feel about this revitalization of Fremont Street and is it going in the right direction.
Reader Comments (3)
both for it's age and the significance of the previous owner. Then maybe I could get some help restoring the outside!
As for Tamares tearing down the Ambassador, well I think that's a waste. If they want to revitalize something they should start with the properties they already own. They seem to neglect what they already own. The Plaza isn't in the best shape, and the Las Vegas Club looks like a 70s/80s architectural nightmare. The Plaza, in my opinon is a nice building, and i think they should up keep it a little better. The Las Vegas Club use to be a beautiful place to look at in the 50s-60s as it had ALOT of beautiful neon on it's facade. Tamareas has plenty to work on that they already own before they go tearing down the things we love that are still left. If they wanted to start a new project they could have started with a complete overhaul of the Western Hotel.
Part of the success of revitalization and preservation of such Downtown areas like 7-9th and Fremont is taking the neighborhood back from those who infest it with crime of all sorts. On my last trip to Vegas I was eager to explore Fremont Street past the El Cortez. Not knowing how safe or unsafe certain blocks were I first got different opinons from locals whom ALL did NOT recomend I walk down that way. So that's a major problem, If the motels down that way weren't associated with the bad news then they would be successful again like they once were. As an tourist I would love to have the option to stay at a nice clean rennovated vintage Downtown motel during the ties when the casinos are charging over $100 on Fremont Street because there is a convention in town. I would stay there as opposed to a Miami style 'botique' hotel that charges $120/nt right off the bat. I can't believe some of these motels can't be converted into apartments either. I am 30 years old and I have no interests in the Strips expensive ultra lounges and hotel rooms. I can get all that stuff back home. The reason I return to Vegas is because I love going to the vintage historic places that are left. I never get tired of them because they are UNIQUE to Vegas and all have decades worth of history that go along with it. That's worth more to me than a $200/nt hotel room.
The Welcome to Las Vegas sign should be a reminder to EVERYONE who comes to Vegas that is a UNIQUE place like no other and that it isn't another imitation of South Beach. If every other historic treasure in Vegas was treated like that sign it's popularity would still last forever. That sign is a big money maker. So if something so simple as that sign can make money for the city so can all the other vintage places and landmarks that still stand.Another example is Vegas Vic. Everyone knows it and it's a characteristic that is forever embedded with Las Vegas. The answer to beautification and revitalization to DT is quite simple: take back the neighborhood and restore it back to the way it was.
I wish I could be at all the meetings and special events, but since I can't being I live so far away I hope my feedback posted on this blog from time to time will help.