Entries from July 31, 2011 - August 6, 2011
Paradise Palms on display
This sounds like a great exhibit curated by our pals, Paco Alvarez and Clay Heximer. We hope you will take the time to check it out!
The Boulevard and the News Bureau will hold an unveiling of the exhibition on Saturday, Aug. at 5 pm inside The Boulevard Food Court in conjunction with The Neighborhood of Paradise Palms (paradisepalmslasvegas.com).
Through historic photographs from the Las Vegas News Bureau archives, "A Place in Paradise" explores a neighborhood that was synonymous with the Mid-Century Modern lifestyle in Las Vegas during the 1960s.
The exhibition includes 24, large-format photographs depicting images of The Boulevard shopping mall; the aerial images of the Historic Paradise Palms neighborhood and its resident celebrities, including Caesars Palace developer Jay Sarno, comedian Rip Taylor, actress and entertainer Debbie Reynolds and "Casino De Paris" show producer Frederic Apcar; the Tournament of Champions Golf Tournament with Arnold Palmer teeing off in 1967 and many more.
Located in the food court at The Boulevard shopping mall (3528 S. Maryland Parkway), the photographs are on exhibition through the end of 2011 during mall hours. The exhibition was produced by the Las Vegas News Bureau in partnership with The Boulevard and General Growth properties. Considered to be Las Vegas’ first major master-planned community, the historic "Paradise Palms" neighborhood was built with all the amenities of an ideal suburban environment.
Located in the heart of Clark County, it was built at the height of the Mid-Century Modern Era (1945-1965). The community would feature landscaped neighborhoods, a large “weather-controlled” shopping center, a movie theater, a medical center, a university, schools, parks and a championship golf course.


A Blast from the Past
The famous Sunset Strip. For over 60 years a billboard has stood at the curve that marks the beginning of the famed Sunset Strip.
It was here in the 1950s that Sahara Hotel executive Stan Irwin decided to put an ad up for all of Los Angeles to see and enjoy.
A model of young showgirl atop a silver dollar (better for playing the slots) with the ad for the hotel under the silver dollar (and with that soothing blue background that just screamed water and fun), the marquee board could be changed out when new acts took the stage.
At this particular moment in time, funny woman, Martha Raye was playing the Congo Room and Louis Prima, Keely Smith and Sam Butera were rotating in the Casbah Room with Billy Ward's Domino's.
They don't make billboards like this anymore.
Fun trivia fact, they say that Jay Ward- the creator of Rocky and Bullwinkle- spoofed this particular billboard when he opened his studio on the famed Sunset Strip. He had a statue erected of Bullwinkle Moose holding Rocket "Rocky" Squirrel in the palm of his hand, in a poise like the showgirl.

