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Las Vegas Caesars Palace- Opening Week

Caesars Palace opened on Aug.5th, 1966.  It was a grand opening  that was befitting a "modern emperor of Rome" wrote George Stamos.  It was an extravagant beginning that would remain unsurpassed for over thirty years.  According to records, 1,800 guests were invited including the top names in show business and the political arena.  Over two tons of filet mignon were served along with 300 pounds of crabmeat, 30,000 fresh eggs, 50,000 glasses of champagne,  the largest (for the time) Alaskan King Crab ever served and the largest order of Ukrainian caviar ever bought by a private organization.

The tab was said to be in excess of $1 million dollars.

Opening in the luxurious Circus Maximus Showroom was crooner Andy Williams and Broadway star, Elaine Dunn of  "Bye Bye, Birdie" fame.  Dunn headlined a revue produced by veteran Bill Moore called "Rome Swings".  According to writer George Stamos, it "was one of the most lavish (revues) in the city's history.". 

In preparation for this opening, Sarno went looking for the cream of the crop employees to run his dream come true.  Just as carefully as he selected the artwork and building materials, he selected the men and women who would deal with the day-to-day operations of his hotel.

Nathan Jacobson was a Baltimore insurance executive.  Sarno hired him to be president of the hotel.  Jacobson was known for his business acumen and knowledge.  Sarno made his partner, Stanley Mallin, vice-president.  U.S. General Harry Wald was also made a vice president.  He had been associated with Sarno and Mallin in the Palo Alto Cabanas.

Wald told writer George Stamos, "When  Caesars first opened some of the gaming fraternity didn't give us much of a chance, partly because of the unusualness of the aesthetics  But we just opened the door and never looked back.".

Gloria Brown was a feisty young woman when Wald hired her as office manager.  She quickly learned that trouble-shooting was part of her job description.

"It was absolute chaos back then.  We worked out of the original construction shack, which has since been converted into our personnel office.  At any given hour there wasn't  a second when the phone was not ringing.  There were at least 50 people waiting for appointments around the clock.  It actually came to be fun after I got caught up in the excitement of it  all." (Interview with writer, George Stamos).

Many of the employees that started with Caesars still attest to its feeling of family among the workers.  The attitude may have looked relaxed but everything was done with an eye on giving the customer the ultimate experience while staying in the hotel. 

The resort's Entertainment Director was Dave Victorson who was known for having a keen eye for talent and was known as a fair man among the entertainers clamoring to be associated with the next big hotel on the Strip.

In the lounge the madcap Ritz Brothers, Harry and Jimmy, opened Nero's Nook.  The lounge sat 250 people, was terraced and shaped like an amphitheater complete with reflecting pool in front of the stage.

Harry Ritz recalled the excitement.

"You absolutely couldn't get in to see us during that opening week. It was the biggest opening event I have ever seen.  We did everything on stage that you could think.  We were originally signed for 28 weeks and stayed for over two years.  At the time we were the highest paid lounge act ever.  We received $12,500 per week, two suites at the hotel and other complimentary items.".

The Circus Maximus showroom was modeled after the Coliseum in Rome and the walls were originally painted blue to capture an evening mood.  The elite of the entertainment business fought to play Caesars and its 800-seat showroom.

The hotel sat on 34 acres back then and included the 14 story tower and 700 rooms.  The tower rooms housed some of the most lavish suites found on the Strip at that time.  Some were two-stories with jacuzzi tubs and had floor to ceiling windows that offered a view of the famed boulevard.

There were 18 huge fountains in the center and to the sides of the 135-foot drive up to the front doors of the hotel.  Imported Italian Cypress lined the drive up.  The fountains sprayed over 350,000 gallons per minute at 10,000 gallons per second.  There was more than $150,000 worth of statuary imported from Peter Bagganti of Florence, Italy.  Brazilian rosewood and gold leafing were throughout the lobby and the reception area.  The entry foyer had white marble panels surrounded by black mosaic tile.  The casino, dubbed Caesars Forum, had the world's largest crystal ceiling fixture made of the finest German crystal.

The hotel's large rear pool was designed after the baths of ancient Pompeii.

The casino manager was Jerry Zarowitz whose liberal methods of giving credit would come back to haunt the hotel in times to come.  His staff included Eugene "Babe" Koren, Jake Newman, Albert Faccinto, William "Red" Kilm and George Deverell.  Casino Cage manager was John Dunn.  Joe Styne, a noted Broadway composer, was brought in to produce musicals for the showroom.

But it was  Nate Hart and his eye for culinary experience that gave the resort its highest compliments.  Everyone raved about the high quality of the food and the lavish settings.  Hart was, at one time in his career,  a consultant to the Japanese government and had helped plan their exhibit at the New York World's Fair.  He was brought on to assist Caesars in creating their unique food services.

As noted previously, there were only two restaurants:  the Noshorium Coffee Shop and the Bacchanal Room.  

The Bacchanal Room was indeed special and a room born of its time.  Diners could relax in imperial splendor and be served grapes from the hands of goddesses.  These goddesses brought wine served from shoulder carafes and would give male diners neck and shoulder massages if they were requested.

Within 48 hours of opening, the first celebrity wedding took place when Bandleader Xavier Cugat married Charo, a young Latin singer and expert flamenco guitar player,  in his band.

The convention facility which included 25,000 square feet of meeting and exhibition space was said to be booked two years out.  That came about because of Charlie Monahan.  Monahan had been hired by Caesars in February 1965 to sell the still-being-built hotel to conventions exhibitors and convention associations.

"I had worked in Atlantic City and in Miami at the Traymore Hotel before coming to Las Vegas.  I remember telling Nate Jacobson that he couldn't afford me but he could, as it turned out.  In the early days there was very little shade around Caesars.  In fact, we were working out of a rented trailer.  One day we were showing an association executive around the construction site and discovered it was his birthday.  So we gave him a little champagne party and he eventually booked his convention with us.". (Interview with George Stamos).

The first convention to be held at the hotel was in September, a month after opening.  The National Milk Producers held their regional convention there.  Many of the executives booked the hotel in advance despite the fact that it was still under construction.

By the time the hotel opened, Monahan says that he and his staff had booked $42.2 million in convention dates.

Opening night in the Circus Maximus showroom is now the story of legends.  The audience was filled with the elite of Hollywood's silver screen and television as well as many from the political limelight.  The audience had been late getting seated due to all the dignitaries so dinner had been late being served.

Wine and spirits flowed very liberally as the showroom staff worked hard to get dinner served and the plates cleared away so that the show could begin.

By the time the desert plates were being taken away it was well after 9:00 pm and the audience had been there, some for over three hours.  By the time Andy Williams took the stage few were feeling any pain.

Williams, to his credit, played to a slightly inebriated sold-out crowd and the audience response was so good that Williams headlined at the hotel for the next twelve years.

He would share the bill with a roster of eclectic stars including Wally Cox, Woody Allen, Broadway musicals, Carol Burnett and ultimately Frank Sinatra.

But that is getting ahead of the story.

Bachannal Room Goddesses

Some of the $150,000 statuary

When in Rome

Original Porte Cochere

Opening Brochure

Special Thanks to Dennis McBride, Curator of History at the Nevada State Museum, Las Vegas

and As We Knew It (the brochure) for letting us these images.


Sinatra, The Checkmates

and Caesars in the swinging '60's

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Reader Comments (6)

Thanks for this! I'm working on a story that takes place at Ceasers circa 1975. Great reading the history.
What do you know about the parking situation for VIPs, and the swimming pools? I understand there was one for VIP use only. Can you tell me about it?
September 19, 2011 | Unregistered Commenterjustabob
The swimming pools, I can tell you a lot about the original pool as I was a poolboy there, my dad was the original general mgr of the hotel and got me the job in 1970 for two summers. The first thing to know about the Pool is that it was a complete concession that paid the Hotel for the privilage, it had to be completely maintained by the guy who rented or contracted to run it. The hotel charged a fee or rent and the person who was very lucky to make this deal was hired by my dad his name was Bill Underwood and he became a millionaire very quickly the pool boys were not allowed to keep thier tips it went into a special till or box and we were watched carefully after sitting each person at thier lounge, the tips were unreal, I seated movie stars all the time, George burns was a regular with youg hot girls half his age. Then their was the high rollers or whales that hit it big ,they might give you a hundred dollar chip for just a lounge and towel, it went into the box! We got paid a good wage but Underwood made millions, he rented 100 rafts a day a #10.00 a day and sold all kinds of tanning and acessories at 200 percent markup. This guy looked like Elvis Pressley. I saw movies being made at the pool side Sammy Davis did a shoot all the people from laugh the show came out one day, this pool was the hot spot on the strip during the day no other pool compared to this one, its european ombience, then in 1975 they built the second tower and another pool, but the first one remains the best.
August 26, 2012 | Unregistered CommenterGary Seamon
Your dad and my dad go way back. I liked reading your comment. Not much is written about the pool or my old man, Billy Ray. Caesars Palace pool set the gold standard worldwide. One of the greatest moments for me was giving Mr.T a goin coin medallion to add to his collection. I'd like to hear more stories from the lifeguards. My dad tells about the lifeguard who dove in to get a chocolate bar off the pool bottom. Smearing it and surfacing crying, "That's SHIT!" Bill Jr. tells me how there wasn't anywhere to pocket the tips because the white swimsuit uniforms were semi-transparent when wet. I remember having the run of the pool area when I was too young to know how great that privilege was. I was the brat knocking down all the lounge chairs and terry cloth pads stacked away at the end of the day. I was whipped with wet towels in return. One of my favorite Caesars pool attendants was Oscar Goodman Jr. I think he was one of the only guards who didn't pick on me. I was regularly thrown in the deep-end back when there were high-dive diving boards. Those guards taught me to swim at an early age and in retrospect, the Garden of the Gods made a great backyard to play in.
October 12, 2012 | Unregistered CommenterJ. Underwood
One of the Ritz Bros. wrote that they “opened Nero’s Nook with a contract for 28 weeks and ended up staying for two years!” He said that, “theirs was the largest opening night in history.” Not quite true. As I recall, they were kind of pitied old men having survived the Vaudeville years. Their act was so rancid that people walked out. In one bit, they smashed bananas in each other’s faces and then licked it off. Did they even do their four weeks? I don’t think so. From what I heard they wouldn’t even have been there if they didn’t own points in the hotel. None of the other performers liked them because they were such ego cases. Otherwise the article is more or less factual.
January 10, 2014 | Unregistered CommenterGene Herd
This is the best history of Caesars that I've been able to find. It's become doubly important because I'm finishing a memoir (THINGS WE LOST IN THE NIGHT) that partially takes place in Las Vegas between 1966 and 1970. I'm responding here specifically about being on the bill in opening the "new" (there was a much smaller one when the hotel opened) Nero's Nook in late 1966 at Caesars Palace, a 250 seat showroom, and gorgeous. While the Ritz Bros were on the bill, there were six acts in total. Xavier Cugat, Mort Sahl, The Checkmates, Ltd, along with my band, who were named for that engagement "The Big Spenders" by the hotel, to help promote "Sweet Charity", in the Circus Maximum. I can't remember the other two. It was set to follow Johnny Mathis. Our real name was Stark Naked and the Car Thieves and we played a lot in town over the next four years. I'm looking for anyone who's willing to share information from that time, especially at Caesars. For instance I'm trying to find out the last name of the man who ran/owned the hair salon there. His first name was Isadore, and he had a restaurant in town called "Izzy's" for a while. We also played The Pussycat A'Go Go, (where we were 'discovered' for Caesars), The Flamingo Skyroom, The International Crown Room, and got fired from the old Thunderbird for being too loud. Please contact me through my website, http://larryjdunlap.com. Best wishes and many thanks.
June 8, 2014 | Unregistered CommenterLarry J Dunlap
who can tell me the name of the house magician (more sleight-of-hand) that entertained the gourmet room dining guests around 1975? I want to say "Bobby "????
January 24, 2016 | Unregistered CommenterLois Navarro

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